Crafted with love only for you
Weightless Lift System
Real lift and support without wires or pain.
All-day lift with zero pain—engineered to feel weightless.
Powered by Weightless Lift System and Tri-Vector Support, with GlideStraps that stay exactly where you want them.
Private luxury—belong to the rare.
Private luxury—belong to the rare.

Crafted with love only for you
Is it wireless?
Yes—no underwires. Lift comes from the engineered cup and the Tri-Vector band.
Do the straps cross?
GlideStraps convert to X-back on demand for a tighter hold and a smoother, seamless look.
Will it show under clothes?
The seamless edge and soft-touch finish are designed to disappear under tees and knits.
What sizes and colours do you offer?
XS–4XL across 7 models and 9 core colours. If your size isn’t listed, join the waitlist and we’ll notify you when it’s back.
How do I choose my fit?
Start with your usual size; if between sizes, choose the band you wear most often. Our team can guide you—send your measurements for a precise recommendation.
Not just a bra a body confidence revolution in motion
Design-first tech for weightless comfort, every day.
Real lift and support without wires or pain.
Three-point structure that holds, shapes, and smooths.
Wide, gentle straps that never dig in.
Seamless cups that flex but never lose form.
Breathable fabric that keeps you fresh all day.
Every reason reflects the freedom and luxury you deserve.
Unedited try-ons from real women see Weightless Lift System, Tri-Vector Support and GlideStraps in motion.
One Bra.
Seven Signature Styles. Endless Possibilities.
Seamless, weightless, and made to move with you. Discover the bra that feels as good as it looks now in every shade of elegance.
✔ 7 Signature → From everyday seamless to elevated luxe
✔ Multiple Colours → Essentials, Rare & Sophisticated
✔ Multiples Collections → Your perfect match, from $65
Prefer a specific presentation? Message us on WhatsApp right after placing your order and we’ll tailor the packaging for you. Otherwise, your piece ships in our elegant standard: product + Brädzzy hangtag inside the frosted press-seal bag.
Chose your primieum package here ...DISCOVER THE DETAILS THAT MAKE COMFORT FEEL LIKE LUXURY